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Our Pursuit of Great Taste

Our Pursuit of Great TasteCONCEPT

How Berry’s Baton grows strawberries

Moka City in Tochigi, home to our farm,
has every growing condition that great strawberries need

Why do our strawberries taste so good?

Reason1

Japan’s No.1 strawberry town,
ideal for growing strawberries: the climate of Moka

Reason2

Caring for Every
Strawberry, One by One

Moka lies in southeastern Tochigi Prefecture, a city rich in nature with the Yamizo Mountains to the east and the Kinu River to the west. Above all, it offers every growing condition that delicious strawberries need, and we are grateful for this gift every day.

We’re particular about soil, too. We use 100% organic, fully matured compost and analyze the soil across all 2.0 hectares of our greenhouses every year. We carefully tailor our nutrient balance, using abundant organic matter and adjusting it to the unique conditions of each greenhouse. Day after day, we refine our approach to bring out the full potential of every strawberry—its natural sweetness, flavor, and juiciness.

Awards

Our equipment

Inside a greenhouse, carbon dioxide can become depleted as the plants actively photosynthesize. To keep photosynthesis working at its full potential, we use advanced CO₂ generators to continuously supply fresh carbon dioxide to the plants.

But our environmental management goes further. We closely monitor conditions throughout the greenhouse using heating pipes, thermometers, soil moisture sensors, and CO₂ monitors. We also use crown cooling technology to precisely regulate the temperature around the base of each strawberry plant.

By carefully managing light, temperature, moisture, and CO₂, we create the ideal environment for every strawberry to reach its full potential.

Night-cooling chamber

Makes the plants think winter has arrived, allowing an earlier harvest.
Supports commercial supply to cake and pastry shops.
Refrigerated truck and walk-in cold storage

To deliver fresh, high-quality strawberries, we start cooling them the moment they’re picked.
CO2 supply system

Creates conditions that make photosynthesis easier, for even tastier strawberries.
Greenhouse environment monitor

Measures air temperature, humidity, CO2 concentration, sunlight and soil temperature 24 hours a day to keep conditions ideal for growth, and lets us check on the greenhouse from a smartphone.
$Refractometer$

Refractometer

We check sugar levels regularly so we can always deliver delicious strawberries.
Circulation fans

Installed to keep fresh air moving around the plants.
Automatic wrapping machine

Introduced for a steady, efficient supply. At peak season we pack as many as 5,000 packs of strawberries a day.
Large packing facility

Strawberries are packed in a hygienically managed sorting facility.
Water curtain

A humidifying system that uses groundwater to protect the plants from the cold.
Supplemental lighting

Extra light helps the plants grow well even in winter.
Loaders, excavators, forklifts, aerial work platforms and more

We handle greenhouse facilities and repairs ourselves whenever we can.

From seedling to harvest

Mar

Planting mother plants

Strawberries are grown from seedlings. We multiply the runners (daughter plants) that grow from each mother plant, 30 to 50 per plant.

Seedlings

Raising seedlings

We give the young plants the right fertilizer and plenty of care to raise them strong, and check on them often.
Apr

Selecting mother plants

We only use runners from healthy mother plants with no sign of disease.
Jun

Collecting strawberry plantlets

The daughter plants are cut off and planted one by one in small pots, then watered, fed and raised in a nursery greenhouse.

Temporary planting
Jul-Aug

Raising seedlings

After taking our young strawberry plants, we nurture them in pots with just the right amount of water, nutrients, and sunlight. Day by day, we carefully prepare each plant to grow into a strong, healthy strawberry plant capable of producing delicious fruit.

Watering

Water management

Using the weather forecast, we judge just the right amount of water, never too much, to concentrate the strawberries’ sweetness and flavor.
Sep

Transplanting (soil beds)

Seedlings are planted in the harvest greenhouses. The key is planting each one in the rows with care.

Transplanting (raised hydroponic beds)

Soil

Soil preparation

It all starts with knowing the soil. We give it a health check every season.
Oct

Bringing in honeybees

In greenhouse growing, we bring in honeybees for pollination. As they visit the flowers again and again, the berries grow into beautiful shapes.

Mulching

We cover the rows with plastic mulch to retain moisture and warmth, prevent weeds and keep the fruit clean, and then the plants come into flower.
Nov

Harvest and shipping

Once the berries turn red, it’s time to harvest. Heaters and water curtains keep the greenhouses warm at night.

Temperature

Temperature control

We adjust flexibly to each season, using our equipment to keep the temperature just right for the strawberries.
While harvesting,
we start preparing next season’s seedlings in March
May

End of harvest

Then we start preparing the soil for a new year.